Tag Archives: evangelism

More gleanings from Why Churches Grow

7eb33edc0158b7a592b746f5277444341587343Yesterday, I started talking about some things I had gleaned from re-reading Flavil Yeakley’s Why Churches Grow. Though the research is dated, I think many of the findings would hold true today.

I talked about the evangelist’s view of outreach, how those who saw it as best accomplished through an open dialogue had the most success. Yeakley also looked at things from the recipient’s point of view, asking them to characterize how they saw the person that had reached out to them. He took those results and grouped them into three broad categories: Teacher, Salesman, and Friend.

His findings largely lined up with what he saw when looking at the evangelist’s point of view. Those who saw the evangelist in a teacher role rarely became Christians; only 5 out of 249 that described their interaction in terms of teacher-student had converted. Those who saw the evangelist as a salesman were most likely to respond, then drop out. This held true for 203 of the 290 who chose that descriptor. Finally, of those who saw the evangelist as a friend, 170 out of 181 became Christians.

All of this points back to the same thing: it’s not about the method. It’s about the relationship. You may have a technique to “get people in the water,” but if you can’t form a relationship dominated by friendship, you’re unlikely to help them become a lasting convert.

Some gleanings from an older book

7eb33edc0158b7a592b746f5277444341587343Last week, I was preparing to do some seminars on outreach. I pulled out Flavil Yeakley’s Why Churches Grow, a book that was published in 1979.

Yeakley conducted a nationwide survey of growth patterns among Churches of Christ. He looked at attendance numbers from the 1960s and 1970s, then conducted surveys seeking to answer two questions:

  1. Why do some churches grow?
  2. Why are some people receptive to the gospel?

I found a lot of what he had to say to be surprisingly relevant. Well, I say surprisingly. Actually I’m not surprised. The basic truths about how to reach out to others haven’t changed all that much.

You see, Yeakley found that the most significant factor in someone coming to be a member of a church had little to do with church programs or church staff. The most significant factor was relationships. Other research says that 75-90% of converts report that the main influence, or one of the main influences, was a friend or relative. Yeakley’s work backed that up.

In his book, Yeakley looked at differing views of evangelism among those reaching out. Some saw evangelism as a transmission of information. Others used a manipulative monologue, steering their listeners through a set presentation. Others approached the process as an open dialogue. What Yeakley found was startling in how clear-cut the results were.

  • Those who saw evangelism as a transmission of information were highly unsuccessful. In Yeakley’s study, evangelists using this style had converted only 35 people out of 240 studies. An additional 25 had dropped out soon after joining the church. The rest did not respond positively to the evangelist.
  • When the worker used a type of manipulative monologue, they had 36 converts out of 303 studies. With this group, the dropout rate was extremely high: 209 out of 303. These were people who were initially convinced, then fell away. The rest did not accept the message at all.
  • With the third group, those using a style of open dialogue, Yeakley found 169 conversions out of 177 studies. An additional 5 people were in the “dropout” category, and only 2 completely rejected the message.

I don’t think that’s changed, from what I’ve seen here and in Latin America. Relationships are key. It’s not about methods. It’s not about programs. It’s not even about worship styles. It’s about people sharing God’s message with other people.

The Parable of the Elder Brother

42_Lk_15_09_RGI talked about the Prodigal Son yesterday. I reminded people that the most famous part of the story, where the father receives the son who is coming back from a wasteful life, is not the point of the story. It’s important and very similar to the point of the preceding parables. But the parable of the prodigal son is really the parable of the elder brother. If we don’t take a long, hard look at him, we won’t hear what Jesus is trying to tell us.

Look how Luke 15 begins:

“Now the tax collectors and “sinners” were all gathering around to hear him. But the Pharisees and the teachers of the law muttered, “This man welcomes sinners and eats with them.”
Then Jesus told them this parable:” (Luke 15:1–3)

And Jesus proceeds to tell three famous parables: the lost sheep, the lost coin, the prodigal son. They were told to address the criticism which the Jewish leaders were aiming at Jesus: he fellowships sinners. He welcomes them. He eats with them.

So the heart of the parable about the two sons is here:

“Meanwhile, the older son was in the field. When he came near the house, he heard music and dancing. So he called one of the servants and asked him what was going on. ‘Your brother has come,’ he replied, ‘and your father has killed the fattened calf because he has him back safe and sound.’ “The older brother became angry and refused to go in. So his father went out and pleaded with him. But he answered his father, ‘Look! All these years I’ve been slaving for you and never disobeyed your orders. Yet you never gave me even a young goat so I could celebrate with my friends. But when this son of yours who has squandered your property with prostitutes comes home, you kill the fattened calf for him!’ “ ‘My son,’ the father said, ‘you are always with me, and everything I have is yours. But we had to celebrate and be glad, because this brother of yours was dead and is alive again; he was lost and is found.’” (Luke 15:25–32)

I understand the older son. I do. His brother had disrespected their father. Many of us can handle an insult but become indignant when a family member is attacked. His brother had taken a third of the family property and wasted it (which is what “prodigal” means; you knew that, right?). Now the brother returns and receives a party the likes of which the faithful brother had never had.

I think the irony is intensified by the sentence: “Meanwhile, the older son was in the field.” He was working, faithfully, while his irresponsible brother was receiving a magnificent party! I understand his outrage.

But Jesus is making the point that he mentioned before: “I tell you that in the same way there will be more rejoicing in heaven over one sinner who repents than over ninety-nine righteous persons who do not need to repent.” (Luke 15:7)

It’s not easy to have that heavenly attitude. I reminded our group yesterday that, as we look for new members, we want “elder brothers” in our church. They are dependable. They are hard working. And they still have their money!

Younger brothers have baggage. They don’t have a good track record. And their money is gone.

Yet Jesus says that’s exactly who God hopes to see come and join our community. The lost sheep. The lost coin. The wasteful, recovering younger brother.

Illustration courtesy of Sweet Publishing

One by one

puzzleA couple of weeks ago I wrote about “The Silver Bullet,” that one trick that would make your church successful. It probably goes without saying, but I like to state the obvious: what I said about churches in general applies as well to outreach. There’s no magic formula for reaching millennials. There’s no secret approach that will engage your Hispanic community. There’s no special Bible study guaranteed to convert your unbelieving spouse.

Outreach is about people. It’s about forming relationships. It’s about loving them. It’s about showing them Jesus, both with your life and your words.

It’s also about accepting that some people won’t ever give themselves to God. We’re to about the business of telling people what Jesus did on the cross, about God’s grace. One by one. Family by family.

You aren’t out to teach the whole world. You’re not out to change your whole community. You’re to be about teaching and loving people, one by one.

photo by Michael Connors

Serve, not be served

mowingService is at the heart of all outreach. Think about how Jesus described his mission: “For even the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many.” (Mark 10:45) If you are going to reach out to any portion of your community, your church needs to be known as a people who serve. Who care about others and help them.

That’s why I think that the biggest way to reach out to the Latino community is to think about how best to serve them. How to get involved in their lives and help them. Some of it can be formal, like ESL and GED classes at your church building. Immigration and legal seminars. After-school tutoring for kids.

But that “formal service” needs to be accompanied by informal service. People who just help. Who lend a hand when they can. Giving someone a ride. Helping carry groceries. Helping push start a car. Not just Latinos or the specific group your church is trying to reach. Serve everyone you can.

Service includes doing what you can to make someone’s day better. Seeing people as people and not part of the scenery. The waitress has a name and a life with challenges. The cashier at the store has something they are worried about. The guy mowing the lawn at your kid’s school is a human being who could use a smile and a kind word. I remember hearing Stanley Shipp say, “Everyone you meet should have a better day because they met you.”

There is a trap, of course. Service doesn’t replace telling people about Jesus. It won’t explain to them the fact that he died for them so that they could live forever. Service is not an end in and of itself.

But it’s a big part of who we are to be, as Christians.

“When he had washed their feet and put on his outer garments and resumed his place, he said to them, “Do you understand what I have done to you? You call me Teacher and Lord, and you are right, for so I am. If I then, your Lord and Teacher, have washed your feet, you also ought to wash one another’s feet. For I have given you an example, that you also should do just as I have done to you. Truly, truly, I say to you, a servant* is not greater than his master, nor is a messenger greater than the one who sent him. If you know these things, blessed are you if you do them.” (John 13:12–17)

photo from MorgueFile.com