Tag Archives: retention

Why people stay in church

7eb33edc0158b7a592b746f5277444341587343Let’s continue to talk about ideas that Flavil Yeakley presents in his book Why Churches Grow. Though the book is several decades old, many of the ideas presented fit today’s churches as well.

The last couple of days we’ve looked at evangelism. Yeakley’s focus is broader than that; he’s also interested in retention. Not surprisingly, just as it showed when looking at evangelism, Yeakley’s research points to relationships being the key to retention.

Succintly, Yeakley states:

These data suggest that when subjects formed personal relationships with members of the congregation, they were likely to remain faithful. When they did not form such personal relationships, they were likely to drop out of the church.

In his study of 100 people, those who formed six or more new friendships after their conversion stayed in the church; those who formed three or less, dropped out. Half of those who dropped out had found two or fewer new relationships. None of those who dropped out had formed more than six. None of those who stayed had formed fewer than three new relationships.

Again, my experience shows much of the same. It’s not about worship style nor church politics. It’s about people. Relationships. Friends.

The one most important thing that a church can do to grow is to be a welcoming church. That needs to go beyond giving a smile and handing someone a bulletin. People want to be a part. They want to find a loving fellowship.

Maybe that’s why Jesus said this: “By this all men will know that you are my disciples, if you love one another.” (John 13:35)